Essay on Microsoft-Intuit Synergy Case Report - 748 Words

Microsoft/Intuit Synergies There is a great deal of synergy between the Microsoft and Intuit that would be beneficial for Microsoft if an acquisition were to take place. Intuit’s position in the personal finance market would lend a considerable benefit to Microsoft given their difficulty in that market. Microsoft would also be able to take advantage of the similarity in their products and use their considerable marketing advantages to enhance the revenue created by Intuit. In 1994, Bill Gates envisioned an emerging future market as an online marketplace to handle consumer needs. In order for Microsoft to develop its capability to control its own destiny in online entertainment and commerce, it needed to acquire additional core†¦show more content†¦It would be important for Microsoft to identify the resources from Intuit necessary to maintain their advantage in the market place. This may mean integrating some high level managers and software developers from Intuit and allowing them access wit h marketing arm of Microsoft in order to gain an even greater revenue enhancement. In order for Microsoft to be able to reach the goals set by Bill Gates, they must use their considerable resources efficiently to create a place in each market for the online consumer. If they wish to produce and offer online services such as electronic mail, information data bases, personal finance management, video on demand, and electronic commerce, then acquiring firms already specialized in at least some of these areas is the most efficient way to do so. Intuit’s products align with Microsoft’s without significant overlap such that the combined firms would provide a handsome horizontally integrated suite of products with prime market share positions including word processing (49% market share), spreadsheet (48% market share), tax preparation, accounting, banking, and bill paying which would all open up the prospect of continued online grazing by the user leading to repeat sales to Microsoft’s video on demand and future entertainment market. The larger obje ctive would be to capture the user in a web to conduct direct financial transactions over theShow MoreRelatedChallenges Facing Intuit Inc.4645 Words   |  19 PagesCHALLENGES FACING INTUIT INC., AND A COMPLETE ANALYSIS OF THE SOFTWARE INDUSTRY 19 Challenges facing Intuit Inc., and a complete Industry Analysis: Matthew Bernier NAU BBA 497 Independent Study Running head: CHALLENGES FACING INTUIT INC., AND A COMPLETE ANALYSIS OF THE SOFTWARE INDUSTRY Abstract Since the world is becoming more computerized, the software industry is growingRead MoreChanges in the Dynamics of Pc Industry9535 Words   |  39 PagesAPPLE COMPUTER CASE ISSUES Core Competency (CI#1) : Apple design, develop and market numerous product and service lines. They sell their products to education, consumer creative professional, business and government customers. 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