Managing a Website essays

Managing a Website essays Managing a Retail Website Simulation Electronic commerce allows organizations to become larger in scale without the need for a physical location in the marketplace. The ability to increase sales through the Internet without creating more physical stores is a real opportunity for the traditional brick and mortar companies. The Internet presents a greater chance for these companies to overcome location disadvantages and even expand globally. As brick and mortar retailers move online, there are business challenges such as creating a clearly defined web strategy, determining strategic promotions, as well as forming a successful pricing approach for the new requirements of the online market. Identify three challenges that you faced while managing the website. Using your research, recommend some best practices that could be used to overcome these challenges. 1. East-On, Inc. maintains physical retail locations that sell a wide variety of products to several different market segments. The multiple market segments made it extremely difficult to determine a primary focus for the new web site. Establishing a clearly defined Web strategy is the first step for a successful B2C (Business-to-Customer) organization. A good website strategy first identifies a market need, which indicates a target market, and then fills that need. (Berry) The American Marketing Association (A.M.A.), developed a 5 Step approach for developing a web strategy: a. Determine what your business wants to achieve from going online. b. Understand your target audience e.g., technical capacities, use of the Internet. c. Define how your Web site will integrate with existing marketing activities. d. Ensure your brand/core competencies remain consistent to your offline efforts. e. Ensure backend processes are in place to support online initiatives. 2. The teen and young adult target market appeared to offer an opportu ...